Digital Products for Trail-Running Creators
I build and run digital products for creators who have an audience but nothing to sell them.
You keep the expertise and the name. I do the building, the selling, and the support.
Revenue share. No upfront cost. You own the relationship with your audience.
Trail-running creators have massive, engaged audiences but sell only merch and sponsorships.
Example: Jeff Pelletier has 173K YouTube subscribers and 8 brand partners. Zero digital products.
A productized framework, built in your voice, sold under your name, generating revenue while you're on the trail.
Example: A vert progression system that does what no training book has done — actually teaches it.
Trail and ultrarunning creators in the 20–150K subscriber range who:
I study your best content, your audience questions, and the gap your community keeps asking about. No generic templates.
The product is built in your voice, carries your name, and sits on your platform. Your relationship with your audience stays yours.
I build it, set up the sales page, handle the tooling, and provide customer support. You focus on what you're good at.
You don't pay me anything upfront. We split revenue from sales. Simple, aligned, and you never have financial risk.
The Problem: Every trail runner has a rule for progressing weekly mileage (the 10% rule). Nobody has one for elevation gain. A UTMB finisher asked her paid coach directly — and got no answer.
The Solution: A self-serve system with week-by-week vert targets, substitution factors for stairs/treadmill, and descent progression. Software, not a PDF.
Why It Matters: Trail creators can finally sell something their audience actually needs — and it's something coaches can't productize (it'd cannibalize their coaching model).
If you're a trail or ultrarunning creator with an engaged audience, I can have a full product outline in your inbox in a week — built from your content, no ask attached.
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